R, not scaled, gower's distance, ward method, 5 clusters
Cluster informed trust_info  trust_seals regionality fair_prices_for_producers   small_farms  biodiversity price  availability  good_taste frequency
1 1 1 1 1 1 1 1 0.4481 1 1 212
2 0.7289 0.9225 0.8521 0.8627 0.912 0.3275 0.8028 0.4085 0.7606 0.8556 284
3 1 1 0.9603 0.7417 1 0.5497 0.9272 0.2715 0 1 151
4 0.2308 0.2308 0.1282 0.2564 0.2308 0.3077 0.2051 0.2564 0.2821 0.359 39
5 0.9392 0.9932 0.8581 0.0068 0.9527 0.3243 0.723 0.4797 0.973 0.8851 148