Kernecker, Maria Lee (ORCID: 0000-0002-6118-9164) (Leibniz Centre for Agricultural Landscape Research (ZALF))
Siebert, Rosemarie (Leibniz Centre for Agricultural Landscape Research (ZALF))
Researcher: Kernecker, Maria Lee, (ORCID: 0000-0002-6118-9164) (Leibniz Centre for Agricultural Landscape Research (ZALF))
Researcher: Busse, Maria (ORCID: 0000-0001-7647-0955) (Leibniz Centre for Agricultural Landscape Research (ZALF))
ContactPerson: Meier, Kristin (Leibniz Centre for Agricultural Landscape Research (ZALF))
DataCollector: forsa marplan Markt- und Mediaforschungsgesellschaft mbH
DataManager: Leibniz Centre for Agricultural Landscape Research (ZALF) (GRID: 433014.1)
other: consumer's attitudes; cluster analysis; innovation management
The data set reveals consumers’ attitudes towards ethical issues in chicken production. The focus is on the killing practice and dual purpose chickens. It provides information on consumer purchase pattern of eggs and chicken meat, perception of animal welfare and protection issues, knowledge and perception of killing day-old chicks, attitudes towards dual purpose chickens, and socio-demographic characteristics. The raw data contains standardized responds of 1000 telephone interviews with German consumers (Berlin and Brandenburg) from 2016. A cluster analysis was performed to categorize consumers according to purchasing criteria for dual chicken products. Clusters were described by means of socio-economic variables.
awardNumber: 033L145D
Table: Consumer_survey_raw_data
Table: Codes_raw_data
Table Cluster_description
Table Cluster_analysis
View Sample Data Table
DK_106_Consumer_survey_raw_data.htm
Table DK_106_Codes_raw_data.htm
Table DK_106_Cluster_description.htm
Table DK_106_Cluster_analysis.htm
DK_106_R_Script.txt DK_106_DataInBrief_Dendrogram.pdf Download Link
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| Column name | Unit | Description |
| All columns | For details see table "Codes_raw_data" with item descriptions and value descriptions |
Table: Codes_raw_data
| Column name | Unit | Description |
| name | Name of label | |
| description | Description of label, survey question | |
| value_description | Value description, list of values for this item | |
| default | Value for missing answer | |
| scale | Scale type |
Table Cluster_description
| Column name | Unit | Description |
| cluster | Name of the cluster | |
| description | Description of label, survey question | |
| value_description | Value description, response category | |
| value | 1/100 % | Relative value, share of the total sample |
Table Cluster_analysis
| Column name | Unit | Description |
| cluster | Name of the cluster | |
| informed | 1/100 % | Value for the item: "I would have to feel well informed about the product", R, not scaled, gower's distance, ward method, 5 clusters |
| trust_info | 1/100 % | Value for the item: "I would have to trust the product information", R, not scaled, gower's distance, ward method, 5 clusters |
| trust_seals | 1/100 % | Value for the item: "I would have to be able to trust the seals (for example, Bio Siegel)", R, not scaled, gower's distance, ward method, 5 clusters |
| regionality | 1/100 % | Value for the item: "The product should come from the region", R, not scaled, gower's distance, ward method, 5 clusters |
| fair_prices_for_producers | 1/100 % | Value for the item: "Fair prices for producers would have to be achieved", R, not scaled, gower's distance, ward method, 5 clusters |
| small_farms | 1/100 % | Value for the item: "The product would have to come from small farms (max 5000 animals) where poultry farming is only one activity", R, not scaled, gower's distance, ward method, 5 clusters |
| biodiversity | 1/100 % | Value for the item: "The product should contribute to the protection of biodiversity in poultry farming", R, not scaled, gower's distance, ward method, 5 clusters |
| price | 1/100 % | Value for the item: "The product should not be much more expensive than the one I usually buy", R, not scaled, gower's distance, ward method, 5 clusters |
| availability | 1/100 % | Value for the item: "The product should be regularly available in my purchasing source", R, not scaled, gower's distance, ward method, 5 clusters |
| good_taste | 1/100 % | Value for the item: "The product should be good in taste", R, not scaled, gower's distance, ward method, 5 clusters |
| frequency_of_response | Frequency of response, absolute numbers |
DK_106_R_Script.txt DK_106_DataInBrief_Dendrogram.pdf
